U.S. Capitol image - List of steps: 2. Marketing to the Government.

"CIRAS has provided me with vital market research and collaborated with me on developing effective marketing strategies and materials."

- Susan Lammers, Classic Industrial Painting

How to Market Products and Services to the Government

Focused marketing increases the likelihood of winning government contracts. It enables companies to know what their customers are looking for and where they are spending money. Marketing helps businesses understand their competitors and has the ability to create more opportunities for a business to engage, network, and win contracts.

CIRAS APEX staff are ready to assist companies in all aspects of putting together a plan for marketing to the government, including:

To seek guidance in marketing to the government or to schedule a no-cost assessment, complete the APEX Request for Counseling form or contact your Regional Government Contracting Specialist.

CIRAS provides several related services, including: