LED lightbulb amongst a group of incandescent bulbs: Innovation.

"CIRAS helped provide structure to the decision-making process, especially when you’re looking at capital investment, building expansion, or acquiring a different company - anything where you’ll have a substantial investment."

- Brian Setchell, Vice President of Operations, Iowa Spring, Adel

Implement an Innovation System

Experience tells us that the best innovation strategy for Iowa companies involves a proper mix of innovation, improvement, and line expansion.  Innovations can involve new product development, but also can mean new services, processes, business models, and/or marketing.

Innovation services at CIRAS focus on the four main phases of Innovation:

In each phase of the cycle, CIRAS can work with company leadership to understand needs, select the best research-based tools for the business, and help implement them. Some of the tools that we offer are:

CIRAS will work with an organization to determine opportunities, develop a customized plan of action using best practices, create new and better offerings, and/or establish a fully customized innovation system.

To seek guidance through CIRAS innovation services or to schedule a no-cost assessment, contact your Regional CIRAS Account Manager or Marketing Strategy lead Paul Gormley.

CIRAS provides several related services, including: