Planning marketing on a whiteboard.

"Through the boot camp, I was able to learn how to use important tools like research and analysis, strategic development, and tactical implementation."

- Josh Daniel, Black Cat Wear Parts

Marketing Strategy

Many businesses struggle with turning product and market tactics to an actionable marketing strategy built on facts. CIRAS works alongside of you to analyze and describe your current state, diagnose key issues, pull in resources from Iowa State University and our partners, and deploy a strategic marketing plan that meets your business objectives.

Iowa businesses often seek help from CIRAS in marketing strategy areas such as:

In the last two years Iowa companies reported $37 million dollars of impact because of the assistance they received from CIRAS in the area of Marketing Strategy.

To learn more about how CIRAS can help you develop or strengthen your marketing strategy or to schedule a no-cost assessment, contact your Regional CIRAS Account Manager or Project Managers Paul Gormley (digital marketing) or CJ Osborn (all other marketing).

CIRAS provides several related services, including: