Google Analytics graph: Marketing Strategy.

"Time well spent. This was another terrific experience that validated the benefit of CIRAS assistance."

- Kay Park-Rec team

How to Develop a Digital Marketing Plan

Marketing is difficult. There’s an ocean of information out there, and it can be hard to know which tool will help a business find new customers and grow sales. CIRAS can help by developing and implementing a strategic marketing plan to help Iowa companies use the right tools at the right time.

Marketing strategy services at CIRAS focus on three distinct phases of a Strategic Marketing Blueprint (SMB):

Expertise that CIRAS and our partners offer across the Strategic Marketing Blueprint include:

Whether an organization needs assistance in only one area or a comprehensive marketing overhaul, CIRAS can help Iowa businesses understand their options, develop a plan for maximizing opportunities, and follow through with services and coaching to help achieve their goals.

To seek guidance with your digital marketing strategy or to schedule a no-cost assessment, contact your Regional CIRAS Account Manager or Marketing Strategy lead Paul Gormley.

CIRAS provides several related services, including: