MEP National Network SEO Workshop

The MEP National Network SEO Workshop is here. You will have access to all the training presentations and then a dedicated Q&A follow-up time with the experts to dive deeper.

On this web page we have provided the handouts, a video recording of the session and a recording index that will help you skip right to what you need to know after you view it the first time.  We will leave this up for you to reference for at least a year.

If you have any questions about the workshop materials, please feel free to contact me directly and I should be able to help.

Thanks,

Paul Gormley, Growth Project Manager
CIRAS, ISU
P) 319.721.5357, E) gormley@iastate.edu

Webinar schedule and links to Handouts and Recordings
Presentation / Session Date & Time Topics Links

SEO Core Concepts
Video Intro Prior to November 3, 2021 Michael Womack, Marketing & Communications Manager
New Jersey Manufacturing Extension Program, Inc.
 Introduction Video
Presentation 1 Prior to November 3, 2021 Neal Rabogliatti, President
Digital Marketing Strategies, LLCIntro

  • Introduction to SEO
  • Why SEO is Important
  • Understanding What SEO is and isn’t
  • Areas of SEO (Technical, Content, Codes, Links)
  • Google’s 200 Ranking Elements
Materials:
Presentation 1 Handout
Recording
Recording Index
Presentation 2 Prior to November 3, 2021 Basics of SEO

  • How SEO Works
  • Indexing
  • Ranking
  • Relevancy
  • SEO Elements
Materials:
Presentation 2 Handout
Recording
Recording Index
Q&A Session 1 November 3, 2021,  2:00 PM EST Open Session to discuss Intro and Presentations 1-2 Login for Session 1

Meeting URL: https://bluejeans.com/716544858/8026?src=join_info

Meeting ID: 716 544 858

Participant Passcode: 8026

SEO Application
Presentation 3 Prior to November 10, 2021 Auditing for SEO

  • Conducting a Site Audit
  • How to Use SEM RUSH
  • How to Use Screaming Frog & Siteliner Software
  • Google Search Console
  • How to Use Google Analytics for SEO
Materials:
Presentation 3 Handout
Recording
Recording Index
Q&A Session 2 November 10, 2021,  2:00 PM EST Open Session to discuss Presentation 3 Login for Session 2

Meeting URL: https://bluejeans.com/232909907/3189?src=join_info

Meeting ID: 232 909 907

Participant Passcode: 3189
Presentation 4 Prior to November 17, 2021 Creating an SEO Strategy

  • Build a Site Map with Lucid Chart
  • Conducting Keyword Research
  • How to Do Competitive Research
  • Map Keywords
Materials:
Presentation 4 Handout
Recording
Recording Index
Q&A Session 3 November 17, 2021, 2:00 PM EST Open Session to discuss Presentation 4 Login for Session 3

Meeting URL: https://bluejeans.com/826645013/8957?src=join_info

Meeting ID: 826 645 013

Participant Passcode: 8957
Presentation 5 Prior to December 1, 2021 How to use collected data to create and implementation plan

  • Develop Keyword Parameters & Technical Parameters
  • How to create SEO Content for your website
  • SEO and Old Site New Site Migration
Materials:
Presentation 5 Handout
Recording
Recording Index
Q&A Session 4 December 1, 2021, 2:00 PM EST Open Session to discuss Presentation 5 Login for Session 4

Meeting URL: https://bluejeans.com/417565161/5697?src=join_info

Meeting ID: 417 565 161

Participant Passcode: 5697

SEO Tools and Techniques
Presentation 6 Prior to December 8, 2021 Additional SEO Tools and Techniques

  • Local Search Optimization
  • Google My Business Optimization
  • Video & YouTube Optimization
  • Link Building
  • Monitoring your site
  • Advanced Tools
Materials:
Presentation 6 Handout
Recording
Recording Index
Q&A Session 5 December 8, 2021, 2:00 PM EST Open Session to discuss Presentation 6 Login for Session 5

Meeting URL: https://bluejeans.com/197891155/6644?src=join_info

Meeting ID: 197 891 155

Participant Passcode: 6644