CIRAS’ Fall 2020 Search Engine Optimization Boot Camp is here. We will have 6 separate, ~2 hour, live webinars, each Tuesday and Thursday from 1-3 pm from November 3rd to November 19th. This page contains 6 links for you to get your personal registration and calendar links for each of them. I have provided video instructions below and have attached written instructions for users of Microsoft Outlook and Google Gmail and Calendar tools. If you have any questions at all about the boot camp, please feel free to contact me directly and I should be able to help.
Thanks,
Paul Gormley, Growth Project Manager
CIRAS, ISU
P) 319.721.5357, E) gormley@iastate.edu
To participate in the webinars please:
- Register for all 6 webinars:
- Webinar Registration Video Instructions (2:30)
- Steps for Registering
- Click on the corresponding “Webinar Registration” link for the session
- Fill out your first and last name and e-mail address
- Click on register button
- REPEAT a.,b.,and c. for EVERY session
- Enjoy being officially registered for every session of the boot camp
- Add webinar information to your Calendar of Choice (use ONE of the following instructions)
- Video Instructions for Outlook through GoToMeeting response page (1:52)
- Video Instructions for Outlook through webinar confirmation e-mail (1:59)
- Written Step-by-Step Instructions if you use Outlook Mail and Calendar
- Video Instructions for Google Calendar through GoToMeeting response page (1:10)
- Video Instructions for Google Calendar through webinar confirmation e-mail (1:03)
- Written Step-by-Step Instructions if you use Google Mail and Calendar
- Repeat for all 6 webinars (Even if you don’t intend to attend the live session, your connection to the recordings is made through this registration process.)
| Webinar schedule and links to registration, handouts and Recordings |
| Session |
Date & Time |
Topics |
Links |
| 1 |
November 3, 1:00 PM |
Intro
- Introduction to SEO
- Why SEO is Important
- Understanding What SEO is and isn’t
- Areas of SEO (Technical, Content, Codes, Links)
- Google’s 200 Ranking Elements
|
|
| 1 Q&A |
November 5, 12:30 PM |
Open Session to answer lingering questions |
Login to Session 2 at 12:30 |
| 2 |
November 5, 1:00 PM |
Basics of SEO
- How SEO Works
- Indexing
- Ranking
- Relevancy
- SEO Elements
|
|
| 2 Q&A |
November 10, 12:30 PM |
Open Session to answer lingering questions |
Login to Session 3 at 12:30 |
| 3 |
November 10, 1:00 PM |
Auditing for SEO
- Conducting a Site Audit
- How to Use SEM RUSH
- How to Use Screaming Frog & Siteliner Software
- Google Search Console
- How to Use Google Analytics for SEO
|
|
| 3 Q&A |
November 12, 12:30 PM |
Open Session to answer lingering questions |
Login to Session 4 at 12:30 |
| 4 |
November 12, 1:00 PM |
Creating an SEO Strategy
- Build a Site Map with Lucid Chart
- Conducting Keyword Research
- How to Do Competitive Research
- Map Keywords
|
|
| 4 Q&A |
November 17, 12:30 PM |
Open Session to answer lingering questions |
Login to Session 5 at 12:30 |
| 5 |
November 17, 1:00 PM |
How to use collected data to create and implementation plan
- Develop Keyword Parameters & Technical Parameters
- How to create SEO Content for your website
- SEO and Old Site New Site Migration
|
|
| 5 Q&A |
November 19, 12:30 PM |
Open Session to answer lingering questions |
Login to Session 6 at 12:30 |
| 6 |
November 19, 1:00 PM |
Additional SEO Tools and Techniques
- Local Search Optimization
- Google My Business Optimization
- Video & YouTube Optimization
- Link Building
- Monitoring your site
- Advanced Tools
|
|