Marketing to the Government

What is marketing to the government?

Marketing is the proactive practice of defining, communicating, and meeting customer needs. It encompasses several elements including, but not limited to, identifying potential markets and target customers, locating bid opportunities, developing targeted marketing materials, building relationships, and leveraging online presence.

What are the benefits of marketing to the government?

  • Know what your customers are looking for and where they are spending funds
  • Understand your competitors
  • Create more opportunities to engage, network, and win contracts

What can CIRAS do for my company?

CIRAS provides customized training, one-on-one counseling, and development of formal marketing strategies to assist clients in all aspects of marketing. We will work with your firm to research markets within the military and other federal, state, and local agencies. We will also help identify opportunities with prime contractors who have small business plan requirements.

What is my next step?

Contact this staff member to see what CIRAS can do for you.

Beth White563-370-2166  whiteb@iastate.edu

 
 

Engage. Educate. Embed.

Last updated: 9/23/2013