Marketing to the Government

assists companies in understanding target markets and the importance of a complete capture planning process.

 

Proven Results:

  • Focused marketing increases likelihood of winning new contracts
  • Create a consistent message on how you can help government agencies
  • Develop long-term relationships with key decision makers

"CIRAS has provided me with vital market research and collaborated with me on developing effective marketing strategies and materials."

— Classic Industrial Painting, Susan Lammers

 
 STEP 1  STEP 2  STEP 3
ENGAGE ENGAGE ie8spacer EDUCATE EDUCATE EMBED EMBED
  • Assess the opportunity
  • Develop the plan
  • Outline potential results
  • Provide market research to create strategies for government and prime contractor opportunities
  • Assist in the development and review of targeted marketing materials
  • Assess company's online presence
  • Help make it yours
  • Evaluate results
  • Coach you to achieve real change
 

Contact Beth White at 563-370-2166 or whiteb@iastate.edu to help identify marketing strategies for your business.

 
 

Last updated: 1/8/2016