Section 3
Creating Your Business Plan

Now the real work begins – you have lots to do. In this section you will actually put to paper the results of some of the tasks ahead of you and form your written business plan.

For some of you, descriptions of processes involved in setting up your business team, gathering and sifting through information, making choices about specialty products, what shape marketing efforts might take and the like are included. Articles are meant to help you carry out the tasks essential to writing your business plan. There is no single correct way to work through some of these processes. Alternative methods, at times, are also given in an effort to help you find the best mode of action for you and your new company.

Contents
Overview
Section 3.1

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Title Page
Table of Contents
Executive Summary
Business Description
How to Write a Vision and Mission Statement
Legal Structures and Considerations for Businesses
Registering a New Business9

Management
Section 3.2

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Establishing Management for Your Business
Organization Characteristics
Who Needs to be at the Table?
Hiring Right and Retaining Good Employees
Incentives for Key Employees
Should I Join a New Processing Cooperative?

Market Analysis
Section 3.3

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Market Research
Building Your Databases
Producer Survey
Analysis of Some Competitors
Pork Yield and Consumption

Marketing Plan
Section 3.4

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Taking the Mystery Out of Marketing
A Marketing Primer
How Much Should You Spend?
Internet Marketing
Direct Marketing Options
Catering, Events and Festivals
Catalog and Mail Order Business
Working with Retailers
How to Approach Buyers
Federal Procurement
Breed Marketing
Foreign Markets
Organic Markets
Marketing Targets
About Brokers
Pricing and Estimating Sales Potential
Distribution of Product

Products or Services
Section 3.5

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Regulations
Exploring Patents and Trademark Needs
Packaging

Manufacturing Plan
Section 3.6

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Quality in Meat Processes
Tips from the Experts on HACCP Implementation
Regulatory Compliance for the Small Slaughtering Facility (OSHA)
Survey of Iowa Locker Plants
Average Waste Loads from Small Slaughtering Plants
Annual Volume Slaughtered and Utility Consumption
Planning a Processing Facility
Developing Good Manufacturing Practices (GMPs)
Safety Issues in Meat Handling in Home Businesses
Iowa Laws for Home Food Businesses

Financial Data
Section 3.7

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Understanding Accounting Procedures
Risk Analysis
Projected Cash Flow and Definition of Terms for Projected Cash Flow
Ratio Analysis
Ratio Analysis Sample
Projected Income Statement and Definition of Terms for Projected Income Statement
Projected Balance Sheet and Definition of Terms for Projected Balance Sheet
Projected Income Statement Low-Middle-High and Definition of Terms for Projected Income Statement

Supporting Documents
General Supporting Documents
Critical Risks and Problems
Implementation Plan




Introduction

Exploratory Phase

Business Plan

Creating Your
Business Plan

Case Studies

Reference/Additional
Resource

Links

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