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CIRAS - Iowa State University - Extension and Outreach

Center for Industrial Research and Service (CIRAS)

Events

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Events

February 2016


ExporTech Workshop - Session 2

Date/Time: 2/9/2016, 8:00am-5:00pm
Location: Iowa Farm Bureau, 5400 University Avenue, West Des Moines, IA
Notes: ExporTech assists companies to develop their strategic export growth plans, and provides connections with expert resources that help manage all aspects of the export business. The program is customized to focus on those areas where participating companies need the most help. The event consists of three full-day sessions with a month in-between each session and is co-sponsored by NIST-MEP and the US Commercial Service, together with the Iowa Economic Development Authority, the Iowa Farm Bureau, and the Center for Industrial Research and Service at Iowa State University . The dates for this event are January 12th, February 9th, and March 15th, 2016 and is being held in West Des Moines. An additional, optional, coaching and FTA training day for participants is scheduled for March 8th. If you are interested to learn more or would like to apply to participate in the program please contact any of the event partners or Marc Schneider at CIRAS (maschn@iastate.edu).

GovCon 101

Date/Time: 2/9/2016, 9:00AM-10:30AM
Location: WEBINAR
Notes: GovCon 101 occurs several times. Please register for the date and time that works best for you: https://attendee.gotowebinar.com/rt/5431843997791563265 This 1.5 hour session will give you an introduction of Government Contracting and discuss the various factors you may want to consider before entering this market. We'll discuss how the Government market differs from the commercial market, the pros and cons of servicing this market, how the government buys, and all the various steps required in order to sell to the Government. Prerequisite: There are no recommended prerequisites for this session. After registering, you will receive a confirmation email containing information about joining the webinar.

Construction Partnership & Networking Event

Date/Time: 2/10/2016, 1:00 PM-4:00 PM
Location: BioVentures Center, UI Research Park, 2500 Crosspark Rd, Coralville, IA 52241
Notes: CIRAS will be hosting with the SBDC, a networking and partnership event for contractors working on government-related construction projects. Featured speaker will be Dave Ruffcorn, Construction/Energy Engineer, from the Iowa Department of Public Safety, State Fire Marshal's Office. He will be speaking on changes to the 2015 International Energy Conservation Code (IECC). These changes entail the art and science of building enclosures, particularly in building facades and roofing, and how they continue to evolve. Contractors and architects must stay abreast of imposed code requirements and as well as industry-wide development in products and technologies for new or existing government buildings in order to provide exceptional performance while still satisfying codes and all other design criteria. Pre-registration is required. Contact Mary Zimmerman with any questions at maryz@iastate.edu

The Journey to Your Vision

Date/Time: 2/15/2016, 8:00am - 1:00pm
Location: ISU Design West Building, 1014 1/2 Design Place, Sioux City
Notes: Every business faces peaks and valleys as they progress through stages of growth. Do you know what stage your business is in and how you can reach the next level? Attend this valuable one-day seminar to help stack the odds in your favor by understanding the stages of business growth, their unique challenges, and methods to overcome them. Led by Mike Kleis, President - Renaissance Executive Forums of Iowa and Joel Bennett, Lead Consultant - Veel Hoeden Consulting, this “hands-on” event will provide an opportunity to discuss your challenges with other business owners and utilize the collective power of their experience to help you address these barriers head on.

Subcontracting Opportunities

Date/Time: 2/16/2016, 9:00AM - 10:00AM
Location: WEBINAR
Notes: This online session will help attendees understand subcontracting opportunities and where these opportunities may be a better "fit" for some companies and industries, as well as a great initial way to build past performance. This session will also help companies understand subcontracting plans, will provide some tactical processes to identify subcontracting opportunities, and will provide an overview of how to effectively perform initial outreach for subcontracting marketing.

What are bad links and how do they hurt your search rankings?

Date/Time: 2/17/2016, 1:00pm-2:00pm
Location: Webinar - see notes for details
Notes: Bad links can cause search engines to skip over your web site as result to list. In this session, Neal and Paul will help you understand what a bad link is, provide methods to find if you have any pointing to your site and finally, how to fix the situation to improve your search engine placement if you do. Please sign up by taking this survey: https://goo.glmjvuHB. Registration is no cost, but requires an easy 4 question survey for entry.

GovCon Networking Group - Southeast Iowa

Date/Time: 2/18/2016, 9:00AM - 10:00AM
Location: Scott County Extension Office, 875 Tanglefoot Lane, Bettendorf, IA 52722
Notes: This informal Government Contracting networking session will provide an in person option for networking and learning from other companies and the CIRAS Government contracting specialists. Topic discussions can range from timely changes to Government contracting programs or new opportunities, or could be a venue to get specific feedback from your peers and CIRAS on a current Government contracting issues you are facing. This is a great way for you to build your network of businesses pursuing Government contracting, build a relationship with your Government contracting specialists, and to keep up on the latest information on Government contracting topics and opportunities.

Iowa Sustainable Business Forum Roundtable: ROUNDTABLE - Recruit & Retain top talent

Date/Time: 2/19/2016, 10:00am - 2:00pm
Location: Iowa ABI, 400 E Court Ave #100, Des Moines, IA 50309
Notes: The Iowa Sustainable Business Forum is hosting a their quarterly roundtable, focusing on how great companies win talent wars, including leveraging social and environmental issues. For more information, contact Adam Hammes at adam@eco-fluence.com

Marketing to the Government, Session 2: Reactive vs Proactive

Date/Time: 2/23/2016, 9:00AM - 10:00AM
Location: WEBINAR
Notes: This module will explain in detail various marketing options for responding to agency market research, as well as how to best develop your proactive marketing approaches to the right agency and the right initial entry point at that agency.

GovCon Networking Group - Central Iowa

Date/Time: 2/24/2016, 8:00AM - 9:00AM
Location: WDMBI, 2829 Westown Parkway, Suite 220, West Des Moines
Notes: This informal Government Contracting networking session will provide an in person option for networking and learning from other companies and the CIRAS Government contracting specialists. Topic discussions can range from timely changes to Government contracting programs or new opportunities, or could be a venue to get specific feedback from your peers and CIRAS on a current Government contracting issues you are facing. This is a great way for you to build your network of businesses pursuing Government contracting, build a relationship with your Government contracting specialists, and to keep up on the latest information on Government contracting topics and opportunities.

March 2016


Duplicate Content, what is it and why does it make your web page invisible to search engines?

Date/Time: 3/8/2016, 10:00am-11:00am
Location: Webinar - see desciption for details
Notes: The Internet is full of content and search engines are trying to connect you with it. Nothing frustrates them more than people who do not add anything to the conversation. Duplicate content is out there, i may even be lurkiing on your website. Let Neal and Paul help you learn to identify and correct this placement killer. Please sign up by taking this survey: https://goo.gl/mjvuHB. Registration is no cost, but requires an easy 4 question survey for entry.

Registrations/Certifications

Date/Time: 3/8/2016, 9:00AM-10:30AM
Location: FFA Enrichment Center, Ankeny
Notes: This 2.5 hour session will provide you with an overview of the different registrations and certifications available to companies interested in doing business in the government sector. Attendees will receive a top-level briefing from each organization and then have an opportunity to participate in round table discussions hosted by each of these areas: Small Business Administration: HUBZone Program, 8(a) Business Development Program/Small Disadvantaged Woman-Owned Small Business Program, Iowa Department of Inspections and Appeals: Targeted Small Business Program (TSB), Iowa Department of Transportation: Disadvantaged Business Enterprise Program (DBE), North Central Minority Supplier Develop Council: Minority Business Enterprise (MBE), CIRAS' Procurement Technical Assistance Program: Veteran Owned Small Business Program, Service Disabled Veteran Small Business Program, System for Award Management, other state/local registrations and certifications. Get your questions answered for any and all of these registrations and certifications from your local point of contact! Prerequisite: It is recommend that you participate in GovCon101 or the appropriate "Preference Program" on demand training prior to attending this session.

GovCon 101

Date/Time: 3/8/2016, 9:00AM-10:30AM
Location: WEBINAR
Notes: This session will give you an introduction of Government Contracting and discuss the various factors you may want to consider before entering this market. We'll discuss how the Government market differs from the commercial market, the pros and cons of servicing this market, how the government buys, and all the various steps required in order to sell to the Government. Prerequisite: There are no recommended prerequisites for this session.

LeanWise SE

Date/Time: 3/9/2016, 10:00am - 2:00pm
Location: WestRock, 3800 Dixon St, West Des Moines
Notes: Session 2 of 6: An opportunity to develop strengths (knowledge, skills and talents) to fully fill your role in the driver's seat A safe place to share challenges and opportunities Unvarnished advice from a group of trusted peers A group that understands your world and can help you guide through it A certified facilitator to help you find you own answers to challenges before you Each session includes a Lean/Continous Improvement related presentation, facility tour, facilitated sharing and lunch. To Join and/or for more information contact Holly Mueggenberg, Member Programs Coordinator, Iowa ABI, 515.235.0572 hmueggenberg@iowaabi.org

ExporTech Workshop - Session 3

Date/Time: 3/15/2016, 8:00am-5:00pm
Location: Iowa Farm Bureau, 5400 University Avenue, West Des Moines, IA
Notes: ExporTech assists companies to develop their strategic export growth plans, and provides connections with expert resources that help manage all aspects of the export business. The program is customized to focus on those areas where participating companies need the most help. The event consists of three full-day sessions with a month in-between each session and is co-sponsored by NIST-MEP and the US Commercial Service, together with the Iowa Economic Development Authority, the Iowa Farm Bureau, and the Center for Industrial Research and Service at Iowa State University . The dates for this event are January 12th, February 9th, and March 15th, 2016 and is being held in West Des Moines. An additional, optional, coaching and FTA training day for participants is scheduled for March 8th. If you are interested to learn more or would like to apply to participate in the program please contact any of the event partners or Marc Schneider at CIRAS (maschn@iastate.edu).

LeanWise SE

Date/Time: 3/16/2016, 10:00am - 2:00pm
Location: TBD
Notes: Session 2 of 6 An opportunity to develop strengths (knowledge, skills and talents) to fully fill your role in the driver's seat A safe place to share challenges and opportunities Unvarnished advice from a group of trusted peers A group that understands your world and can help you guide through it A certified facilitator to help you find you own answers to challenges before you Each session includes a Lean/Continous Improvement related presentation, facility tour, facilitated sharing and lunch. To Join and/or for more information contact Holly Mueggenberg, Member Programs Coordinator, Iowa ABI, 515.235.0572 hmueggenberg@iowaabi.org

Metals Fabrication Industry Innovation Summit

Date/Time: 3/22/2016, 8am-5pm
Location: Gateway Hotel, Ames Iowa
Notes: Come prepare for the future: Meet with other management and technical leaders from the metals fabrication sector, as well as industry and research experts. We’ll discuss where the industry is going, what technologies might impact your business, and what moves you should make to prepare for it.

Tri-State Procurement and Economic Development Summit

Date/Time: 3/23/2016, 8:00AM-12:00PM
Location: Keokuk High School, 2285 Middle Rd, Keokuk, IA 52632
Notes: This event will provide companies in SE Iowa, NE Missouri and Western Illinois the opportunity to come together to network for business opportunities and partnerships, learn about regional sales opportunities as well as economic development and community initiatives. Further details and registration information forthcoming.

Theory of Constraints: What is the Goal?

Date/Time: 3/24/2016, 9:00am - 3:00pm
Location: Webster County Extension Office, Fort Dodge, IA
Notes: This event is targeted to those companies that are tired of struggling to use traditional improvement methods to make more money without results or just don't know where to start. The goal of this workshop is to provide you a much clearer path on how to help your company make more money.

Marketing to the Government, Session 3: Government Tradeshow/Conference Marketing

Date/Time: 3/29/2016, 9:00AM - 10:00AM
Location: WEBINAR
Notes: This session will dive deeper into one specific marketing strategy that all companies should include for their Government marketing; attending Government tradeshows. This session will not only discuss how to identify appropriate options for attendance, but will also discuss in detail how you can best prepare yourself to make the most of your Government tradeshow experience, as a great way to start or continue your Government customer relationships (as well as potential company partner relationships).

Bid Preparation Workshop

Date/Time: 3/30/2016, 11:00AM - 1:00PM
Location: 2700 College Rd, Looft Hall, Iowa Western Community College, Council Bluffs
Notes: Businesses will learn to differentiate between different types of solicitations and evaluation schemes and how to respond to those. Every proposal is a business investment and to gain a better understanding of what you are buying into. Taught by Andy Alexander.

Managing Your Government Customer - A Team Approach

Date/Time: 3/31/2016, 8:30AM - 9:30AM
Location: ISU Scott County Extension Office, 875 Tanglefoot Lane, Bettendorf, IA 52722
Notes: This session is intended for companies to have additional tools to advance their Government contracting efforts, and is appropriate for anybody within the company that is responsible for Government sales. The class will help individuals within the organization understand how to more easily incorporate Government sales into their daily work flow, especially if Government customers are "other duties as assigned". Attendees will be provided examples, checklists and tools, and will leave with the resources to be consistent in their GovCon sales efforts. Prerequisite: Individuals attending this session ideally should have attended all of the Government contracting sessions for Getting Started, Finding and Understanding Opportunities, and Marketing OR be provided with a recommendation to attend from a CIRAS Government Contracting Specialist. This session is appropriate for individuals within the company that have a fairly good understanding of the Government sales processes, and doing business with various Government entities and are looking to improve their sales efforts.

April 2016


Regional ExporTech Workshop - Session 1 of 3

Date/Time: 4/5/2016, 8:30am - 5:00pm
Location: La Crosse Area Chamber of Commerce, 601 7th Street N. La Crosse, WI 54601
Notes: ExporTech™ is the only national export assistance program that offers a structured yet customizable, process that guides companies through every aspect of export growth. At the completion of the program, each company will have developed its own international growth plan and accelerated their export sales process. CIRAS at Iowa State University is pleased to partner with the University of Wisconson - Stout, Enterprise Minnesota, the U.S. Commercial Service and other partners to offer a Regional ExporTech with companies from Iowa, Minnesota and Wisconson in attendance. The Regional ExporTech workshop will be held on April 5th, May 10th and June 14th in LaCrosse, WI. If you are interested to learn more or would like to apply to participate in the program please contact Marc Schneider at CIRAS (maschn@iastate.edu).

Spring CIRAS Internet Marketing Strategy Boot Camp

Date/Time: 4/5/2016 - 4/7/2016, 10:00am-4:00pm
Location: Stoney Creek Inn, Johnston, IA
Notes: Join us and discover how to take charge of your website and on-line presence to make it the trule effective marketing tool it has to be. Early Bird Registration ends Friday March 4th, 2016.

Spring CIRAS Video Marketing Boot Camp

Date/Time: 4/11/2016 - 4/12/2016, 9:00am-4:00pm
Location: Stoney Creek Inn, Johnston, IA
Notes: Join us and discover how to improve your business with online video marketing! Early Bird Registration ends March 11th, 2016.

GovCon 101

Date/Time: 4/12/2016, 9:00AM-10:30AM
Location: WEBINAR
Notes: GovCon 101 occurs several times. Please register for the date and time that works best for you: https://attendee.gotowebinar.com/rt/5431843997791563265 This 1.5 hour session will give you an introduction of Government Contracting and discuss the various factors you may want to consider before entering this market. We'll discuss how the Government market differs from the commercial market, the pros and cons of servicing this market, how the government buys, and all the various steps required in order to sell to the Government. Prerequisite: There are no recommended prerequisites for this session. After registering, you will receive a confirmation email containing information about joining the webinar.

Developing a Capability Statement for Government Contracting

Date/Time: 4/19/2016, 9:00AM - 11:00AM
Location: 383 Collins Rd NE, Suite 201Cedar Rapids, IA
Notes: Capabilities Statements are a great way to clearly and simply communicate your core competencies, past performance and general company information. The Government also utilizes these statements when reviewing a compnay's "fit" with their agency. Discover how to develop a robust and concise company marketing piece to share with Government customers, and assist with your Government marketing pursuits. Contact Jodi Essex at jodir@iastate.edu for more information.

Marketing to the Government Session 4: B2G Social Media Marketing

Date/Time: 4/19/2016, 9:00AM - 10:00AM
Location: WEBINAR
Notes: This session will also dive deeper into another specific area of marketing strategy, and one that has continued to grow and become more relevant for Government contractors/agencies. The session will explain how the Government uses social media, and how you as a company can capitalize on this and better utilize social media platforms to augment your other marketing strategies. The session will also provide some answers to common company challenges and best practices for moving forward with a social media marketing presence. Most of the discussions in this session can also easily translate to your other business endeavors.Prerequisite: It is recommended that you attend GovCon 101 and Market Research prior to attending any of the Marketing Modules, but especially sessions 2-5. All of the Marketing Modules can be attended at any time, however likely you will get the most out of the series if you attend them in sequence.

May 2016


Packaging Innovations Short Course

Date/Time: 5/10/2016 - 5/12/2016, 8:00AM - 5:00PM
Location: Iowa State University, Food Sciences Building, CCUR Theatre
Notes: Intensive 3 day course for professionals working in industries such as food, supplements, pharmaceuticals, nutraceuticals, pet food, animal feed and packaging materials. You will experience laboratory hands-on testing under instruction along with lecture from top researchers in packaging.

GovCon 101

Date/Time: 5/10/2016, 9:00AM-10:30AM
Location: WEBINAR
Notes: This 1.5 hour session will give you an introduction of Government Contracting and discuss the various factors you may want to consider before entering this market. We'll discuss how the Government market differs from the commercial market, the pros and cons of servicing this market, how the government buys, and all the various steps required in order to sell to the Government. Prerequisite: There are no recommended prerequisites for this session.

Regional ExporTech Workshop - Session 2 of 3

Date/Time: 5/10/2016, 8:30am - 5:00pm
Location: La Crosse Area Chamber of Commerce, 601 7th Street N. La Crosse, WI 54601
Notes: ExporTech™ is the only national export assistance program that offers a structured yet customizable, process that guides companies through every aspect of export growth. At the completion of the program, each company will have developed its own international growth plan and accelerated their export sales process. CIRAS at Iowa State University is pleased to partner with the University of Wisconson - Stout, Enterprise Minnesota, the U.S. Commercial Service and other partners to offer a Regional ExporTech with companies from Iowa, Minnesota and Wisconson in attendance. The Regional ExporTech workshop will be held on April 5th, May 10th and June 14th in LaCrosse, WI. If you are interested to learn more or would like to apply to participate in the program please contact Marc Schneider at CIRAS (maschn@iastate.edu).

LeanWise SE

Date/Time: 5/11/2016, 10:00am - 2:00pm
Location: TBD
Notes: Session 3 of 6 An opportunity to develop strengths (knowledge, skills and talents) to fully fill your role in the driver's seat A safe place to share challenges and opportunities Unvarnished advice from a group of trusted peers A group that understands your world and can help you guide through it A certified facilitator to help you find you own answers to challenges before you Each session includes a Lean/Continous Improvement related presentation, facility tour, facilitated sharing and lunch. To Join and/or for more information contact Holly Mueggenberg, Member Programs Coordinator, Iowa ABI, 515.235.0572 hmueggenberg@iowaabi.org?

Theory of Constraints: What is the Goal?

Date/Time: 5/17/2016, 9:00am - 3:00pm
Location: Marshall County Extension Office, Marshalltown
Notes: This event is targeted to those companies that are tired of struggling to use traditional improvement methods to make more money without results or just don't know where to start. The goal of this workshop is to provide you a much clearer path on how to help your company make more money.

Subcontracting Opportunities

Date/Time: 5/17/2016, 9:00AM - 10:00AM
Location: WEBINAR
Notes: This online session will help attendees understand subcontracting opportunities and where these opportunities may be a better “fit” for some companies and industries, as well as a great initial way to build past performance. This session will also help companies understand subcontracting plans, will provide some tactical processes to identify subcontracting opportunities, and will provide an overview of how to effectively perform initial outreach for subcontracting marketing. Prerequisite: It is recommended that you participate in GovCon 101, or have had a one-on-one meeting with a CIRAS Government contracting specialist prior to attending this session. Attending one of our Market Research workshops can also help you determine whether subcontracting is appropriate, but it is not required.

Government Networking Group

Date/Time: 5/19/2016, 9:00AM - 10:00AM
Location: ISU Scott County Extension Office, 875 Tanglefoot Lane, Bettendorf, IA 52722
Notes: The intent of this networking group is to provide a venue for companies currently pursuing or interested in pursuing Government contracting to network with other companies in their region as well as discuss Government contracting topics, challenges or news in an open forum setting. CIRAS Government contracting specialists will help facilitate the discussions. Contact Beth White at whiteb@iastate.edu with any questions.

Marketing to the Government Session 5: Using Unsolicited Proposals for Marketing

Date/Time: 5/24/2016, 9:00AM - 10:00AM
Location: WEBINAR
Notes: This session reviews the federal government’s policy of encouraging the submission of new and innovative ideas in response to Broad Agency Announcements (BAA), Small Business Innovation Research (SBIR) topics, Small Business Technology Transfer Research (SBTTR) topics, Program Research and Development Announcements (PR&DA), or any other government-initiated solicitation or program. When the new and innovative ideas do not fall under topic areas publicized under those programs or techniques, the ideas may be submitted as unsolicited proposals.Prerequisite: It is recommended that you attend GovCon 101 and Market Research prior to attending any of the Marketing Modules, but especially sessions 2-5. All of the Marketing Modules can be attended at any time, however likely you will get the most out of the series if you attend them in sequence.

Midwest Small Business Government Contracting Symposium

Date/Time: 5/25/2016, 8am-4pm
Location: iWireless Center, Moline, IL
Notes: Symposium valuable for large and small businesses interested in learning about upcoming opportunities with one or all of the Rock Island Arsenal commands at the Advanced Planning & Briefing to Industry (APBI), attending training sessions on a variety of Government contracting topics and/or networking with other companies and Government agencies. Registration link TBD

June 2016


GovCon 101

Date/Time: 6/14/2016, 9:00AM-10:30AM
Location: WEBINAR
Notes: GovCon 101 occurs several times. Please register for the date and time that works best for you: https://attendee.gotowebinar.com/rt/5431843997791563265 This 1.5 hour session will give you an introduction of Government Contracting and discuss the various factors you may want to consider before entering this market. We'll discuss how the Government market differs from the commercial market, the pros and cons of servicing this market, how the government buys, and all the various steps required in order to sell to the Government. Prerequisite: There are no recommended prerequisites for this session. After registering, you will receive a confirmation email containing information about joining the webinar.

2016 Taking Care of Business Conference

Date/Time: 6/14/2016 - 6/16/2016,
Location: Sioux City, Iowa
Notes: The 2016 Taking Care of Business Conference promises to be unlike any other business program you've ever attended. The 2016 Conference Committee is working hard to provide an event full of new experiences and educational opportunities that will help you grow professionally as an individual and help your company stay current in an ever-changing business climate. Mark your calendars to join us June 14-16 in Sioux City, reserve your hotel room now and watch for more details on how to get involved! January 14th registration opens.

Regional ExporTech Workshop - Session 3 of 3

Date/Time: 6/14/2016, 8:30am - 5:00pm
Location: La Crosse Area Chamber of Commerce, 601 7th Street N. La Crosse, WI 54601
Notes: ExporTech™ is the only national export assistance program that offers a structured yet customizable, process that guides companies through every aspect of export growth. At the completion of the program, each company will have developed its own international growth plan and accelerated their export sales process. CIRAS at Iowa State University is pleased to partner with the University of Wisconson - Stout, Enterprise Minnesota, the U.S. Commercial Service and other partners to offer a Regional ExporTech with companies from Iowa, Minnesota and Wisconson in attendance. The Regional ExporTech workshop will be held on April 5th, May 10th and June 14th in LaCrosse, WI. If you are interested to learn more or would like to apply to participate in the program please contact Marc Schneider at CIRAS (maschn@iastate.edu).

Bid Proposal Writing Success, Part 2

Date/Time: 6/22/2016, 8:30AM - 9:30AM
Location: ISU Scott County Extension Office, 875 Tanglefoot Lane, Bettendorf, IA 52722
Notes: In this 2-part session, the first part (1 hour pre-recorded webinar) will give you a general overview of the RFP process. We will explain the difference between RFIs, RFQs, and RFPs and when each type is used. Then we'll discuss 10 tips for writing a successful proposal. After you have listened to the pre-recorded webinar for part 1 at your convenience, you can participate in part 2 in person hands on workshop specifically discussing how to go through and plan for a actual proposal response. Prerequisite: It is recommended that you participate in GovCon 101, or have had a one-on-one meeting with a CIRAS Government Contracting Specialist prior to attending this session. You also will be required to listen to the part 1 pre-recorded webinar.

July 2016


GovCon 101

Date/Time: 7/12/2016, 9:00AM-10:30AM
Location: WEBINAR
Notes: This 1.5 hour session will give you an introduction of Government Contracting and discuss the various factors you may want to consider before entering this market. We'll discuss how the Government market differs from the commercial market, the pros and cons of servicing this market, how the government buys, and all the various steps required in order to sell to the Government. Prerequisite: There are no recommended prerequisites for this session.

LeanWise SE

Date/Time: 7/13/2016, 10:00am - 2:00pm
Location: TBD
Notes: Session 4 of 6 An opportunity to develop strengths (knowledge, skills and talents) to fully fill your role in the driver's seat A safe place to share challenges and opportunities Unvarnished advice from a group of trusted peers A group that understands your world and can help you guide through it A certified facilitator to help you find you own answers to challenges before you Each session includes a Lean/Continous Improvement related presentation, facility tour, facilitated sharing and lunch. To Join and/or for more information contact Holly Mueggenberg, Member Programs Coordinator, Iowa ABI, 515.235.0572 hmueggenberg@iowaabi.org

Theory of Constraints: What is the Goal?

Date/Time: 7/20/2016, 9:00am - 3:00pm
Location: Luther College, Decorah
Notes: This event is targeted to those companies that are tired of struggling to use traditional improvement methods to make more money without results or just don't know where to start. The goal of this workshop is to provide you a much clearer path on how to help your company make more money.

Marketing to the Government Session 1: Purpose and Preparation for Government Marketing

Date/Time: 7/26/2016, 9:00AM - 10:00AM
Location: WEBINAR
Notes: This module will set the stage for your Government marketing efforts and define the purpose and the “why” of Government marketing, as well as provide recommendations for preparing your business to market to your Government target customers. In part, the session will discuss understanding how the target agencies do business, your specific marketing message/materials, and other considerations prior to beginning your marketing journey. Prerequisite: It is recommended that you attend GovCon 101 and Market Research prior to attending any of the Marketing Modules, but especially sessions 2-5. All of the Marketing Modules can be attended at any time, however likely you will get the most out of the series if you attend them in sequence.

Manufacturing Leadership Program

Date/Time: 7/31/2016 - 8/5/2016
Location: Ames
Notes: The next generation of leaders will define your company's future. Are they ready? CIRAS has a way to help you take the first step. Contact Mike O'Donnell for an application: modonnll@iastate.edu or 515-509-4379

August 2016


GovCon 101

Date/Time: 8/9/2016, 9:00AM - 10:30AM
Location: WEBINAR
Notes: GovCon 101 occurs several times. Please register for the date and time that works best for you: https://attendee.gotowebinar.com/rt/5431843997791563265 This 1.5 hour session will give you an introduction of Government Contracting and discuss the various factors you may want to consider before entering this market. We'll discuss how the Government market differs from the commercial market, the pros and cons of servicing this market, how the government buys, and all the various steps required in order to sell to the Government. Prerequisite: There are no recommended prerequisites for this session. After registering, you will receive a confirmation email containing information about joining the webinar.

Subcontracting Opportunities

Date/Time: 8/16/2016, 9:00AM - 10:00AM
Location: WEBINAR
Notes: This online session will help attendees understand subcontracting opportunities and where these opportunities may be a better “fit” for some companies and industries, as well as a great initial way to build past performance. This session will also help companies understand subcontracting plans, will provide some tactical processes to identify subcontracting opportunities, and will provide an overview of how to effectively perform initial outreach for subcontracting marketing. Prerequisite: It is recommended that you participate in GovCon 101, or have had a one-on-one meeting with a CIRAS Government contracting specialist prior to attending this session. Attending one of our Market Research workshops can also help you determine whether subcontracting is appropriate, but it is not required.

Marketing to the Government Session 2: Reactive vs Proactive

Date/Time: 8/23/2016, 9:00AM - 10:00AM
Location: WEBINAR
Notes: This module will explain in detail various marketing options for responding to agency market research, as well as how to best develop your proactive marketing approaches to the right agency and the right initial entry point at that agency. Prerequisite: It is recommended that you attend GovCon 101 and Market Research prior to attending any of the Marketing Modules 2-5. All of the Marketing Modules can be attended at any time, however likely you will get the most out of the series if you attend them in sequence.

September 2016


GovCon 101

Date/Time: 9/13/2016, 9:00AM-10:30AM
Location: WEBINAR
Notes: This 1.5 hour session will give you an introduction of Government Contracting and discuss the various factors you may want to consider before entering this market. We'll discuss how the Government market differs from the commercial market, the pros and cons of servicing this market, how the government buys, and all the various steps required in order to sell to the Government. Prerequisite: There are no recommended prerequisites for this session.

LeanWise SE

Date/Time: 9/14/2016, 10:00am - 2:00pm
Location: TBD
Notes: Session 5 of 6 An opportunity to develop strengths (knowledge, skills and talents) to fully fill your role in the driver's seat A safe place to share challenges and opportunities Unvarnished advice from a group of trusted peers A group that understands your world and can help you guide through it A certified facilitator to help you find you own answers to challenges before you Each session includes a Lean/Continous Improvement related presentation, facility tour, facilitated sharing and lunch. To Join and/or for more information contact Holly Mueggenberg, Member Programs Coordinator, Iowa ABI, 515.235.0572 hmueggenberg@iowaabi.org

Marketing to the Government Session 3: Government Tradeshow/Conference Marketing

Date/Time: 9/27/2016, 9:00AM - 10:00AM
Location: WEBINAR
Notes: This module will dive deeper into one specific marketing strategy that all companies should include for their Government marketing; attending Government tradeshows. This session will not only discuss how to identify appropriate options for attendance, but will also discuss in detail how you can best prepare yourself to make the most of your Government tradeshow experience, as a great way to start or continue your Government customer relationships (as well as potential company partner relationships). Prerequisite: It is recommended that you attend GovCon 101 and Market Research prior to attending any of the Marketing Modules 2-5. All of the Marketing Modules can be attended at any time, however likely you will get the most out of the series if you attend them in sequence.

October 2016


Fall 2016 CIRAS Internet Marketing Strategy Boot Camp

Date/Time: 10/4/2016 - 10/6/2016, 10:00am-4:00pm
Location: The Kirkwood Hotel Conference Center, Cedar Rapids, IA
Notes: Join us and discover how to take charge of your website and on-line presence to make it the trule effective marketing tool it has to be. Early Bird Registration ends Friday September 2nd, 2016.

Fall CIRAS Video Marketing Boot Camp

Date/Time: 10/10/2016 - 10/11/2016, 10:00am-3:00pm
Location: The Hotel Kirkwood Conference Center
Notes: Join us and discover how to improve your business with online video marketing! Early Bird Registration ends September 9th, 2016.

GovCon 101

Date/Time: 10/11/2016, 9:00AM-10:30AM
Location: WEBINAR
Notes: This 1.5 hour session will give you an introduction of Government Contracting and discuss the various factors you may want to consider before entering this market. We'll discuss how the Government market differs from the commercial market, the pros and cons of servicing this market, how the government buys, and all the various steps required in order to sell to the Government. Prerequisite: There are no recommended prerequisites for this session.

ILC Fall Conference

Date/Time: 10/12/2016 - 10/13/2016, 8:00AM - 5:00PM
Location: Cedar Rapids Marriott
Notes: Save the date! ILC Fall Conference will be held October 12-13, 2016 at the Cedar Rapids Marriott. Featuring two keynote speakers (Rich Sheridan and Jeff Liker), breakout session, intensive workshops, exhibitors, and a networking reception.

Marketing to the Government Session 4: B2G Social Media Marketing

Date/Time: 10/25/2016, 9:00AM - 10:00AM
Location: WEBINAR
Notes: This session will also dive deeper into another specific area of marketing strategy, and one that has continued to grow and become more relevant for Government contractors/agencies. The session will explain how the Government uses social media, and how you as a company can capitalize on this and better utilize social media platforms to augment your other marketing strategies. The session will also provide some answers to common company challenges and best practices for moving forward with a social media marketing presence. Most of the discussions in this session can also easily translate to your other business endeavors.Prerequisite: It is recommended that you attend GovCon 101 and Market Research prior to attending any of the Marketing Modules, but especially sessions 2-5. All of the Marketing Modules can be attended at any time, however likely you will get the most out of the series if you attend them in sequence.

November 2016


GovCon 101

Date/Time: 11/8/2016, 9:00AM-10:30AM
Location: WEBINAR
Notes: This 1.5 hour session will give you an introduction of Government Contracting and discuss the various factors you may want to consider before entering this market. We'll discuss how the Government market differs from the commercial market, the pros and cons of servicing this market, how the government buys, and all the various steps required in order to sell to the Government. Prerequisite: There are no recommended prerequisites for this session.

LeanWise SE

Date/Time: 11/9/2016, 10:00am - 2:00pm
Location: UnityPoint Health - Trinity Muscatine
Notes: Session 6 of 6 An opportunity to develop strengths (knowledge, skills and talents) to fully fill your role in the driver's seat A safe place to share challenges and opportunities Unvarnished advice from a group of trusted peers A group that understands your world and can help you guide through it A certified facilitator to help you find you own answers to challenges before you Each session includes a Lean/Continous Improvement related presentation, facility tour, facilitated sharing and lunch. For more information contact Holly Mueggenberg, Member Programs Coordinator, Iowa ABI, 515.235.0572 hmueggenberg@iowaabi.org

Subcontracting Opportunities

Date/Time: 11/15/2016, 9:00AM - 10:00AM
Location: WEBINAR
Notes: This online session will help attendees understand subcontracting opportunities and where these opportunities may be a better “fit” for some companies and industries, as well as a great initial way to build past performance. This session will also help companies understand subcontracting plans, will provide some tactical processes to identify subcontracting opportunities, and will provide an overview of how to effectively perform initial outreach for subcontracting marketing. Prerequisite: It is recommended that you participate in GovCon 101, or have had a one-on-one meeting with a CIRAS Government contracting specialist prior to attending this session. Attending one of our Market Research workshops can also help you determine whether subcontracting is appropriate, but it is not required.

Government Networking Group

Date/Time: 11/18/2016, 9:00AM - 10:00AM
Location: ISU Scott County Extension Office, 875 Tanglefoot Lane, Bettendorf, IA 52722
Notes: The intent of this networking group is to provide a venue for companies currently pursuing or interested in pursuing Government contracting to network with other companies in their region as well as discuss Government contracting topics, challenges or news in an open forum setting. CIRAS Government contracting specialists will help facilitate the discussions. Contact Beth White at whiteb@iastate.edu with any questions.

Marketing to the Government Session 5: Using Unsolicited Proposals for Marketing

Date/Time: 11/22/2016, 9:00AM - 10:00AM
Location: WEBINAR
Notes: This session reviews the federal government’s policy of encouraging the submission of new and innovative ideas in response to Broad Agency Announcements (BAA), Small Business Innovation Research (SBIR) topics, Small Business Technology Transfer Research (SBTTR) topics, Program Research and Development Announcements (PR&DA), or any other government-initiated solicitation or program. When the new and innovative ideas do not fall under topic areas publicized under those programs or techniques, the ideas may be submitted as unsolicited proposals.Prerequisite: It is recommended that you attend GovCon 101 and Market Research prior to attending any of the Marketing Modules, but especially sessions 2-5. All of the Marketing Modules can be attended at any time, however likely you will get the most out of the series if you attend them in sequence.

December 2016


GovCon 101

Date/Time: 12/13/2016, 9:00AM-10:30AM
Location: WEBINAR
Notes: This 1.5 hour session will give you an introduction of Government Contracting and discuss the various factors you may want to consider before entering this market. We'll discuss how the Government market differs from the commercial market, the pros and cons of servicing this market, how the government buys, and all the various steps required in order to sell to the Government. Prerequisite: There are no recommended prerequisites for this session.