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CIRAS - Iowa State University - Extension and Outreach

Center for Industrial Research and Service (CIRAS)

Events

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Events

August 2016


Marketing to the Government Session 2: Reactive vs Proactive

Date/Time: 8/30/2016, 9:00AM - 10:00AM
Location: WEBINAR
Notes: This module will explain in detail various marketing options for responding to agency market research, as well as how to best develop your proactive marketing approaches to the right agency and the right initial entry point at that agency. Prerequisite: It is recommended that you attend GovCon 101 and Market Research prior to attending any of the Marketing Modules 2-5. All of the Marketing Modules can be attended at any time, however likely you will get the most out of the series if you attend them in sequence.

September 2016


Veteran's Care Fair

Date/Time: 9/1/2016, 9:00AM - 12:00PM
Location: 11 W Main Street, Treynor, IA 51575 (Treynor Community Center)
Notes: Organized by Congressman David Young to assist veterans. This fair brings different agencies and organizations into the same room to provide attendees with a one stop shop of local, regional, state and federal services, programs and resources available to Iowa veterans. This event is free of charge. For more information, contact Andy ALexander at 402.547.0333 or andyalex@iastate.edu

Designing a Powerful Social Media Strategy Using the Right Tools for Your Organization Part 1

Date/Time: 9/7/2016, 11:00AM - 12:00PM
Location: WEBINAR
Notes: How do the most successful companies use digital marketing and social media to increase awareness, engagement and sales? And what are the best tools to use? In this session we’ll provide an overview of the key, central concepts to help you keep pace with the seemingly ever-changing world of digital marketing along with tips on how to use the most popular social media tools available today.

Registrations/Certifications

Date/Time: 9/13/2016, 9:00 - 11:30AM
Location: Council Bluffs
Notes: This 2.5 hour session will provide you with an overview of the different registrations and certifications available to companies interested in doing business in the government sector. Attendees will receive a top-level briefing from each organization and then have an opportunity to participate in round table discussions hosted by the each of these areas: Small Business Administration: HUBZone Program, 8(a) Business Development Program/Small Disadvantaged Business Preference Program, Woman-Owned Small Business / Economically Disadvantaged Woman-Owned Small Business Program Iowa Department of Inspections and Appeals: Targeted Small Business Program (TSB) Iowa Department of Transportation: Disadvantaged Business Enterprise Program (DBE) North Central Minority Supplier Development Council: Minority Business Enterprise Certification (MBE) CIRAS' Procurement Technical Assistance Program: Veteran Owned Small Business Program, Service Disabled Veteran Small Business Program, System for Award Management, other state / local registrations and certifications Get your questions answered for any and all of these registrations and certifications from your local point of contact! Prerequisite: It is recommended that you participate in GovCon 101 or the appropriate "Preference Program" on demand training prior to attending this session.

GovCon 101

Date/Time: 9/13/2016, 9:00AM-10:30AM
Location: WEBINAR
Notes: This 1.5 hour session will give you an introduction of Government Contracting and discuss the various factors you may want to consider before entering this market. We'll discuss how the Government market differs from the commercial market, the pros and cons of servicing this market, how the government buys, and all the various steps required in order to sell to the Government. Prerequisite: There are no recommended prerequisites for this session.

LeanWise SE

Date/Time: 9/14/2016, 10:00am - 2:00pm
Location: TBD
Notes: Session 5 of 6 An opportunity to develop strengths (knowledge, skills and talents) to fully fill your role in the driver's seat A safe place to share challenges and opportunities Unvarnished advice from a group of trusted peers A group that understands your world and can help you guide through it A certified facilitator to help you find you own answers to challenges before you Each session includes a Lean/Continous Improvement related presentation, facility tour, facilitated sharing and lunch. To Join and/or for more information contact Holly Mueggenberg, Member Programs Coordinator, Iowa ABI, 515.235.0572 hmueggenberg@iowaabi.org

Government Contracting Client Management Workshop

Date/Time: 9/14/2016, 10:00AM - 11:00AM
Location: NIACC, Pappajohn Entrepreneurial Center, Mason City
Notes: This session is intended for companies to have additional tools to advance their government contracting efforts, and is appropriate for anybody within the company that is responsible for government sales. Attendees will be provided examples, checklists and tools, and will leave with the resources to be consistent in the GovCon sales efforts.

Lunch & Learn: Strategy Development and Implementation

Date/Time: 9/15/2016, 10:00am - 1:00pm
Location: Southwest Iowa Community College, Red Oak Center, 2300 North 4th Street, Red Oak, IA 51566
Notes: Organizations can significantly improve their revenues and decrease their costs by developing and implementing an effective strategic plan. However, many companies don't know where to start. This event is designed to take the mystery out of the strategic planning process and support your efforts to improve your company's overall performance.

QC Local Procurement Event

Date/Time: 9/15/2016, 9AM - 12:00PM
Location: ISU Scott County Extension Office, 875 Tanglefoot Lane, Bettendorf, IA 52722
Notes: This event will highlight several local Quad Cities Government agencies, including the City of Davenport, the Bi-State Commission and the City of Bettendorf. Attendees will have an opportunity to learn how these agencies solicit their requirements and also have an opportunity to network in small groups with these agencies contacts. If you are interested in learning more about bid opportunities in the QC area, attendance at this event is a must!

Additive Manufacturing and Polymer Analysis Lab Tour

Date/Time: 9/15/2016, 10:00am - 2:00pm
Location: Iowa State University
Notes: Tour of ISU facilities featuring Additive Manufacturing and Polymeranalysis resurces that can help visiting companies with their product design development and evaluation needs. Contact Shankar Srinivasan at srigshan@iastate.edu for more information and to register.

Designing a Powerful Social Media Strategy Using the Right Tools for Your Organization Part 2

Date/Time: 9/20/2016, 10:00AM - 11:00AM
Location: WEBINAR
Notes: How do the most successful companies use digital marketing and social media to increase awareness, engagement and sales? And what are the best tools to use? In this session we’ll provide an overview of the key, central concepts to help you keep pace with the seemingly ever-changing world of digital marketing along with tips on how to use the most popular social media tools available today.

Tech-Based Economic Development: How Iowa State University Collaborates with Iowa Companies on Tech-Based Innovation

Date/Time: 9/20/2016, 12PM - 1:30PM
Location: Iowa Lakes Corridor Development Corporation, 520 2nd Avenue East, Suite 2, Spencer, IA 51301
Notes: Companies pursuing tech-based innovation help drive local economic development. CIRAS-ISU collaborates with Iowa companies on transforming technical ideas into new and innovative product offerings, mfg. processes, and business models. For more information contact Carey Novak at cenovak@iastate.edu or Brian Muff at bmuff@iastate.edu

Industrial Supplier Matchmaking and Networking Event

Date/Time: 9/21/2016, 8:00AM - 5:00PM
Location: Gateway Hotel, Ames Iowa
Notes: Purchasing professionals are invited to connect with local suppliers to work together to increase sales and establish better supply chains. Participating firms will have a structured opportunity, similar to speed-dating, to network with up to 7 potential business partners by sharing information, samples and more. For more information contact Glenn Volkman at gvolkman@iastate.edu or Paul Gormley at gormley@iastate.edu

Marketing to the Government Session 3: Government Tradeshow/Conference Marketing

Date/Time: 9/27/2016, 9:00AM - 10:00AM
Location: WEBINAR
Notes: This module will dive deeper into one specific marketing strategy that all companies should include for their Government marketing; attending Government tradeshows. This session will not only discuss how to identify appropriate options for attendance, but will also discuss in detail how you can best prepare yourself to make the most of your Government tradeshow experience, as a great way to start or continue your Government customer relationships (as well as potential company partner relationships). Prerequisite: It is recommended that you attend GovCon 101 and Market Research prior to attending any of the Marketing Modules 2-5. All of the Marketing Modules can be attended at any time, however likely you will get the most out of the series if you attend them in sequence.

Export Growth Strategy Workshop

Date/Time: 9/28/2016, 8:30AM - 4:00PM
Location: ISU Scott County Extension Office, 875 Tanglefoot Lane, Bettendorf, IA 52722
Notes: Join us this unique one-day export event jointly presented by the Quad Cities Manufacturing Innovation Hub and Iowa State University to learn how you can develop a plan to increase your exports and increase your top-line revenue. Whether you are new to exporting or already are exporting this event will help you put a pro-active plan in-place to manage and increase exports. At this event you will learn: The characteristics of successful exporters How to identify target markets and conduct market research How to develop a strong marketing message for international customers The key elements of an export growth plan What resources are available (Export Village) to help you develop and implement a successful export plan

Interactive Workshop for Plastic Packaging

Date/Time: 9/28/2016, 10:00am - 2:00pm
Location: Iowa City, Iowa
Notes: Learn about the latest Packing Innovations and Technologies and how to exploit them for your strategic advantage. This will be an interactive and hands-on session.

Using Metal Additive as a Strategic Advantage

Date/Time: 9/29/2016, 10:00AM - 3:00PM
Location: 1805 Collaboration Place, Ames, IA, Room 1200A/B
Notes: What if you could go from an idea to production in just 3 days? How would that change your company? Learn how using a combination of digital tools and additive manufacturing can revolutionize your product development process. CIRAS will tell the story of how they went from a series of product ideas to a mass-produced injection molded product in just 3 days, and teach some of the background techniques that can help you pull off similar feats. Contact Mike O'Donnell for more information at modonnll@iastate.edu

October 2016


A Comprehensive Approach to Mitigate Combustible Dust

Date/Time: 10/4/2016, 9:00AM - 4:30PM
Location: Iowa State University, Alumni Center
Notes: Join us for a free seminar to learn about the dangers of combustible dust, discover what industries are susceptible to dust explosions, review dust cleaning methods, and much more! To register and find out more, visit www.lewellyn.com/DUST or call (800) 242-6673. This workshop is presented by CIRAS, Lewellyn Technology, and Hughes Environmental.

ABI Advanced Manufacturing Conference

Date/Time: 10/4/2016, 8:00AM - 5:00PM
Location: Prairie Meadows
Notes: A can't miss event for Iowa manufacturers and those looking to do business with manufacturers.

Fall 2016 CIRAS Internet Marketing Strategy Boot Camp

Date/Time: 10/4/2016 - 10/6/2016, 10:00am-4:00pm
Location: The Kirkwood Hotel Conference Center, Cedar Rapids, IA
Notes: Join us and discover how to take charge of your website and on-line presence to make it the trule effective marketing tool it has to be. Early Bird Registration ends Friday September 2nd, 2016.

Market Research

Date/Time: 10/5/2016, 11:30AM - 1:00PM
Location: IWCC, Looft Hall, Council Bluffs, IA
Notes: Provide you with an overview of the importance of initial and ongoing research, tactical tools for market research, and a baseline to being your own market research for government customers. For more information, contact Andy Alexander, andyalex@iastate.edu

Fall CIRAS Video Marketing Boot Camp

Date/Time: 10/10/2016 - 10/11/2016, 10:00am-3:00pm
Location: The Hotel Kirkwood Conference Center
Notes: Join us and discover how to improve your business with online video marketing! Early Bird Registration ends September 9th, 2016.

GovCon 101

Date/Time: 10/11/2016, 9:00AM-10:30AM
Location: WEBINAR
Notes: This 1.5 hour session will give you an introduction of Government Contracting and discuss the various factors you may want to consider before entering this market. We'll discuss how the Government market differs from the commercial market, the pros and cons of servicing this market, how the government buys, and all the various steps required in order to sell to the Government. Prerequisite: There are no recommended prerequisites for this session.

ILC Fall Conference

Date/Time: 10/12/2016 - 10/13/2016, 8:00AM - 5:00PM
Location: Cedar Rapids Marriott
Notes: Save the date! ILC Fall Conference will be held October 12-13, 2016 at the Cedar Rapids Marriott. Featuring two keynote speakers (Rich Sheridan and Jeff Liker), breakout session, intensive workshops, exhibitors, and a networking reception.

Interactive Workshop for Plastic Packaging

Date/Time: 10/12/2016, 10:00am - 2:00pm
Location: Polk County Extension Office, Altoona, IA
Notes: Learn about the latest packaging innovations and technologies and how to exploit them for your strategic advantage. This will be an interactive and hands-on session.

HACCP Workshop

Date/Time: 10/20/2016 - 10/22/2016, 1:00pm - Noon
Location: Iowa State University Meat Laboratory
Notes: A HACCP workshop will be held at the Iowa State University Meat Laboratory October 20-22, 2016. The course is designed to review the philosophy and principles of the Hazard Analysis and Critical Control Point system and to discuss how to implement HACCP in plants. This HACCP training program is consistent with the intent and scope of the USDA, FSIS regulation.

Marketing to the Government Session 4: B2G Social Media Marketing

Date/Time: 10/25/2016, 9:00AM - 10:00AM
Location: WEBINAR
Notes: This session will also dive deeper into another specific area of marketing strategy, and one that has continued to grow and become more relevant for Government contractors/agencies. The session will explain how the Government uses social media, and how you as a company can capitalize on this and better utilize social media platforms to augment your other marketing strategies. The session will also provide some answers to common company challenges and best practices for moving forward with a social media marketing presence. Most of the discussions in this session can also easily translate to your other business endeavors.Prerequisite: It is recommended that you attend GovCon 101 and Market Research prior to attending any of the Marketing Modules, but especially sessions 2-5. All of the Marketing Modules can be attended at any time, however likely you will get the most out of the series if you attend them in sequence.

Developing a Capability Statement for Government Contracting

Date/Time: 10/25/2016, 10:00AM-12:00PM
Location: ISU Webster County Extension Office, 217 S. 25th St, Suite C12, Fort Dodge IA 50501
Notes: Capabilities Statements are a great way to clearly and simply communicate your core competencies, past performance and general company information to Government customers. The Government also utilizes these statements when reviewing a company's "fit" with their agency. During this 2 hour hands-on workshop, you'll discover how to develop a robust and concise company marketing piece to share with Government customers and assist with your Government marketing pursuits. Contact Jodi Essex at jodir@iastate.edu for more information.

November 2016


Export Conference Risks & Rewards in Exporting

Date/Time: 11/4/2016, 8:00AM - 4:00PM
Location: Fairfield Arts & Convention Center, 200 N Main St, Fairfield, IA
Notes: This conference will provide information for businesses that are already exporting and those that are considering exporting as a new market. Keynote Speaker: US Embassy in Chile, Mary Lathrop. Food & chemicals, ag machinery, construction equipment, building products, materials handling, plastics; and financing and insuring for export will be discussed.

Succession Planning

Date/Time: 11/8/2016, 11AM - 4PM
Location: Hotel Julien, Dubuque, IA
Notes: More details to follow

Basic Sausage Short Course

Date/Time: 11/8/2016, 8:00am - Noon
Location: Iowa State University Meat Laboratory
Notes: With a focus on the technology of sausage processing, short course topics range from lectures on basic meat science to demonstrations of processing techniques. Speakers, nationally and internationally recognized authorities in their fields, will provide information about the latest technology available. Enrollment for this course is limited to 60 so that participants have ample opportunities to interact with speakers and staff and have their questions answered. Iowa State University’s modern Meat Laboratory allows participants to observe demonstrations utilizing the latest technology.

GovCon 101

Date/Time: 11/8/2016, 9:00AM-10:30AM
Location: WEBINAR
Notes: This 1.5 hour session will give you an introduction of Government Contracting and discuss the various factors you may want to consider before entering this market. We'll discuss how the Government market differs from the commercial market, the pros and cons of servicing this market, how the government buys, and all the various steps required in order to sell to the Government. Prerequisite: There are no recommended prerequisites for this session.

LeanWise SE

Date/Time: 11/9/2016, 10:00am - 2:00pm
Location: UnityPoint Health - Trinity Muscatine
Notes: Session 6 of 6 An opportunity to develop strengths (knowledge, skills and talents) to fully fill your role in the driver's seat A safe place to share challenges and opportunities Unvarnished advice from a group of trusted peers A group that understands your world and can help you guide through it A certified facilitator to help you find you own answers to challenges before you Each session includes a Lean/Continous Improvement related presentation, facility tour, facilitated sharing and lunch. For more information contact Holly Mueggenberg, Member Programs Coordinator, Iowa ABI, 515.235.0572 hmueggenberg@iowaabi.org

Subcontracting Opportunities

Date/Time: 11/15/2016, 9:00AM - 10:00AM
Location: WEBINAR
Notes: This online session will help attendees understand subcontracting opportunities and where these opportunities may be a better “fit” for some companies and industries, as well as a great initial way to build past performance. This session will also help companies understand subcontracting plans, will provide some tactical processes to identify subcontracting opportunities, and will provide an overview of how to effectively perform initial outreach for subcontracting marketing. Prerequisite: It is recommended that you participate in GovCon 101, or have had a one-on-one meeting with a CIRAS Government contracting specialist prior to attending this session. Attending one of our Market Research workshops can also help you determine whether subcontracting is appropriate, but it is not required.

Food & Beverage, Feed & Grain Processors Innovation Summit

Date/Time: 11/15/2016, 8am - 4pm
Location: Ames, IA Gateway Hotel and Conference Center
Notes: This event will include technology presentations in the morning and a technology booth/tradeshow in the afternoon. The morning session may include talks on additive manufacturing, packaging evaluation, sensory science, health and nutritional, internet marketing/recruiting and business model innovation among others. A university or industry expert will speak on the technology topic and highlight ways that it may be able to cut costs or grow sales for your business. The afternoon session allows for a more intimate project discussion with the experts where one can determine how to actually implement one or more of the technologies presented. It's an engaging environment with many opportunities to network that you won't want to miss!

Government Networking Group

Date/Time: 11/18/2016, 9:00AM - 10:00AM
Location: ISU Scott County Extension Office, 875 Tanglefoot Lane, Bettendorf, IA 52722
Notes: The intent of this networking group is to provide a venue for companies currently pursuing or interested in pursuing Government contracting to network with other companies in their region as well as discuss Government contracting topics, challenges or news in an open forum setting. CIRAS Government contracting specialists will help facilitate the discussions. Contact Beth White at whiteb@iastate.edu with any questions.

Marketing to the Government Session 5: Using Unsolicited Proposals for Marketing

Date/Time: 11/22/2016, 9:00AM - 10:00AM
Location: WEBINAR
Notes: This session reviews the federal government’s policy of encouraging the submission of new and innovative ideas in response to Broad Agency Announcements (BAA), Small Business Innovation Research (SBIR) topics, Small Business Technology Transfer Research (SBTTR) topics, Program Research and Development Announcements (PR&DA), or any other government-initiated solicitation or program. When the new and innovative ideas do not fall under topic areas publicized under those programs or techniques, the ideas may be submitted as unsolicited proposals.Prerequisite: It is recommended that you attend GovCon 101 and Market Research prior to attending any of the Marketing Modules, but especially sessions 2-5. All of the Marketing Modules can be attended at any time, however likely you will get the most out of the series if you attend them in sequence.

December 2016


GovCon 101

Date/Time: 12/13/2016, 9:00AM-10:30AM
Location: WEBINAR
Notes: This 1.5 hour session will give you an introduction of Government Contracting and discuss the various factors you may want to consider before entering this market. We'll discuss how the Government market differs from the commercial market, the pros and cons of servicing this market, how the government buys, and all the various steps required in order to sell to the Government. Prerequisite: There are no recommended prerequisites for this session.

Registrations/Certifications

Date/Time: 12/13/2016, 9:00 - 11:30AM
Location: Cedar Rapids
Notes: This 2.5 hour session will provide you with an overview of the different registrations and certifications available to companies interested in doing business in the government sector. Attendees will receive a top-level briefing from each organization and then have an opportunity to participate in round table discussions hosted by the each of these areas: Small Business Administration: HUBZone Program, 8(a) Business Development Program/Small Disadvantaged Business Preference Program, Woman-Owned Small Business / Economically Disadvantaged Woman-Owned Small Business Program Iowa Department of Inspections and Appeals: Targeted Small Business Program (TSB) Iowa Department of Transportation: Disadvantaged Business Enterprise Program (DBE) North Central Minority Supplier Development Council: Minority Business Enterprise Certification (MBE) CIRAS' Procurement Technical Assistance Program: Veteran Owned Small Business Program, Service Disabled Veteran Small Business Program, System for Award Management, other state / local registrations and certifications Get your questions answered for any and all of these registrations and certifications from your local point of contact!

January 2017


Cured Meat Short Course

Date/Time: 1/17/2017, 8:00am - Noon
Location: Iowa State University Meat Laboratory
Notes: With a focus on the technology of sausage processing, short course topics range from lectures on basic meat science to demonstrations of processing techniques. Speakers, nationally and internationally recognized authorities in their fields, will provide information about the latest technology available. Enrollment for this course is limited to 60 so that participants have ample opportunities to interact with speakers and staff and have their questions answered. Iowa State University’s modern Meat Laboratory allows participants to observe demonstrations utilizing the latest technology.